Acclaimed UK hypnotherapist launches business handbook

Sheila Granger; images of Sheila’s book ‘How to Build a Hypnotherapy Business: An Insider’s Guide to Growing Your Practice’

HYPNOTHERAPISTS around the world are set to benefit from a new handbook bursting with tips, tales, and exercises on how to achieve a successful business from one of the profession’s leading practitioners and trainers, Sheila Granger.

The UK-based hypnotherapy expert, who has won accolades including the ‘Hypnotherapist of the Year’ award from the International Association of Counsellors and Therapists, has again boosted the profile of the profession by launching her second book, ‘How to build a hypnotherapy business: An insider’s guide to growing your practice’, to support the growing worldwide network of hypnotherapists and hypnotists.

Sheila, who lives in Anlaby, near Hull, East Yorkshire, has trained more than 2,500 practitioners in her groundbreaking methods, with her best-known invention being her Virtual Gastric Band (VGB), which was the subject of her first book ‘No more diets! Believe in a healthier, better you’. She has spent the past decade equipping hypnotherapy practitioners with the tools they need to reach out and this book gathers together all of that inspiration, learning and experience, from treating clients and training practitioners, in one place.

Sheila said: “Last year I published my first book, all about my pioneering Virtual Gastric Band weight-management programme. Its success prompted me to consider publishing a second book, and I thought this time I’d like to focus on my fellow hypnotherapists and support them to achieve their business goals by sharing the many lessons I’ve learned on my own journey to success.

“It contains lots of practical exercises to challenge and develop the therapist’s mindset and business strategy, and should prove an essential handbook for anyone starting out in hypnotherapy, as well as more established practitioners looking to grow their practice.”

In the book, Sheila shares her own metamorphosis from civil servant to hypnotherapist, detailing the watershed moments in her own career; her belief in creating the right mindset for success and ‘feeling the fear and doing it anyway’; and her practical approach to creating a solid business strategy. She also talks candidly about her battle with a degenerative illness and urges all readers to take care of their minds and bodies.

She added: “The credibility of hypnotherapy as a highly successful form of treatment and as a career option for people who love helping others is growing all the time, and I hope that my books will assist with that growth.”

Robert Otto, President and CEO of the International Medical and Dental Hypnotherapy Association and the International Association of Counselors and Therapists, has written the foreword for the book. He said: “I know this book will hold great appeal for any practitioner out there who is ready to take their practice to the next level. It’s guaranteed to engage the reader, and they are sure to find themselves rethinking their own success model. Sheila is a perfectly suited author, because she has changed careers and built a hugely successful full-time practice from scratch.

“She demonstrates unwavering dedication to her profession, and has an almost uncanny ability to teach even the most complex ideas and have learning those ideas seem easy. An achiever who is open to explore new approaches, she is always willing to share that learning with students and colleagues alike.”

To order Sheila’s new book, ‘How to build a hypnotherapy business: An insider’s guide to growing your practice’ visit Amazon.