Freshney Place wins national recognition for Green Grimsby environmental campaign

Ashley Banjo (pictured left) and Jordan Banjo (far right) of dance group Diversity presented Amanda Austin (second left) and Claudia Phillipson, Marketing Manager with the Purple Apple Award for Strategic Marketing Campaign.

FRESHNEY Place shopping centre has won national recognition for its environmental campaign, Green Grimsby which took place during 2018.

The centre was presented with a Revo Purple Apple Marketing Award at a glamorous ceremony held in London and attended by industry professionals from around the country.

The inspiration for Green Grimsby came from Grimsby’s reputation as the renewable energy capital of the UK and a desire to celebrate the town’s achievements in this field. The initiative aimed to drive greater awareness of environmental concerns, including sustainability and a greener approach to living, engaging with the people of Grimsby via a series of events, survey pre and post the campaign and partnerships with local businesses.

Freshney Place succeeded in beating off the competition which included large shopping centres from around the country and was commended for the campaign’s ‘creativity…in the development of wider community partnerships’ and for its “fresh creative approach which combined educational and interactive elements.”

A number of educational and informative events were hosted at the shopping centre during 2018 and all shared an environmental theme. The campaign engaged with numerous groups, organisations and stakeholders including those in education, the council and businesses.

Amanda Austin, centre director said: “We’re thrilled to have won national recognition for Green Grimsby. We were up against shopping centres from around the country so it’s a terrific accolade. 

“The campaign enabled us to not only educate and inform people about having a more environmentally friendly approach to life; we also had the opportunity to celebrate the fantastic role Grimsby is playing in the renewable energy sector.”

The Revo Purple Apple Marketing Awards are the only awards which recognise and reward effective retail destination marketing within the UK retail property sector.