General Product Safety Regulation (GPSR) - New EU Product Safety Rules

Product traceability requirements

To make it easier to trace and recall unsafe products, you must meet the requirements:

Clear instructions and safety information

You have to provide clear instructions and safety information with your products, so all consumers understand how to use the product safely.

Representative in the EU

Are you established outside the EU and do you offer products on the EU market? All manufacturers of non-food consumer products must soon have representation in the EU. The manufacturer can appoint a representative in the EU to comply. This is called the authorised representative (AR). The AR is the point of contact in the EU and must ensure your products meet the requirements of the GPSR.

Better recall actions and coordination

The GPSR also improves practices for recalls and coordination between different parties:

Mandatory quality system for manufacturer, importer, distributor

Are you a manufacturer, importer, or distributor? You must use a quality system to guarantee the safety of the products you sell. This means that you have to record moments in the production process when you monitor the quality and safety of your product. For example, you check the applicable legislation, you determine set moments for spot checks, and you deal with complaints regularly. By doing the latter, you can recall unsafe products when necessary.

You can hire a consultant to help you implement a quality system.

More tasks for providers of online platforms

Online platforms play an important role in selling products. As a result, the GPSR imposes extra requirements on these providers, such as: