Hull What's On and 107FM join forces to bring the best of Hull & East Yorkshire to local audiences

Dave Bushnell (left) and Pete Mills - real benefits from new partnership.

EXCITING news for residents of Hull and East Yorkshire as Hull What's On and 107FM announce a new partnership aimed at keeping the community up-to-date with the latest local news, events, and entertainment.

Hull What's On, which launched in 2014, has quickly become a go-to resource for people looking to discover the best events, food and drink, and things to do in the region. 

Meanwhile, 107FM has served the communities of Hull and East Yorkshire since its launch in 2015, with a variety of great music, community-based talk shows, and live sports commentary. It’s also widely recognised as ‘people-enablers’ through the broadcast and media training it offers at its dedicated training hub inside its Hull studio complex.

Under the new partnership, the two organisations will work more closely together, with Hull What's On using 107FM's platform to promote the latest events and happenings, while 107FM will feature more of their radio content on Hull What's On. The partnership will also explore the creation of joint shows and videos to keep the community engaged and informed.

"We are thrilled to be partnering with 107FM to bring our audience even more exciting events and experiences," said Hull What's On's founder, Dave Bushnell. 

"Our mission has always been to help people experience what Hull and East Yorkshire has to offer. As a locally focused radio station, 107FM shares that vision which makes this partnership a very natural fit. Working together will help each of us spread our message further to help more local people make the most of living here.”

107FM's founder, Pete Mills added: "We are excited to be working with Hull What's On and look forward to offering our audience more information about the fantastic events and experiences happening in the region. We are confident that this partnership will bring real benefits to the community."

Local businesses can also benefit from the partnership, with joint advertising campaigns that reach across both platforms, providing extensive coverage and exposure across their websites, social media pages, radio shows, and email newsletters.

The partnership is expected to go live in the coming weeks, with both organisations eager to begin working together to bring the best of Hull and East Yorkshire to their audiences.