Beverley marketing agency offers lifeline to local retailers

LOCAL marketing agency Redfish Group are offering retailers in the East Riding and Hull area a free trial of a unique marketing approach to support them as they re-open after lockdown.

The Beverley based agency are proposing to provide a 90-day free trial of their innovative “Response Works Lite” mobile Wallet technology.

The technology enables retailers, through a revolutionary new communications medium, to communicate and engage with shoppers, thereby driving increased store sales.

This means that they can stay in touch with customers more effectively, providing them with information on offers, news and products, plus incentives to return to store. The state-of-the-art Wallet technology is contactless, in line with Covid-19 safety advice and a safe way for customers to participate in loyalty schemes and receive personalised notifications and promotions.

Redfish Group MD Mike Anderson commented “This technology is tried and tested. We have seen great success in driving footfall into stores, where associated revenues have accounted for as much as 60-70% of turnover in some cases. Furthermore, we’ve proven time and time again that customers signed up to receive communications will spend as much as 66% more than someone not engaged. We are confident that we can help local retailers leverage this success too, which is why we want to support them with a free trial and get the economy in the area thriving again.”

The approach centres around unique and innovative technology that allows retailers to engage with their customers via the in-built wallet found on everyone’s Smartphone.

Businesses will receive 3 months free use of the software, full training and set-up, with no obligation to continue after the 3 months are up. All at absolutely no cost for 90 days. Response Works Lite delivers a number of benefits including the ability to run a loyalty programme with the contactless Wallet pass that can be scanned from the customer’s phone at the till and send push notifications within 100 metres of a store.

The software can be integrated with any existing marketing communication channels such as email providers like MailChimp or SMS and campaigns can be highly targeted with over 70 segmentation criteria available.  Furthermore, Response Works Lite has incredible analytics that allows retailers to understand their marketing performance against store transactions in a similar way to Google Analytics does for online trading.  

During lockdown the Redfish team, who have expertise in marketing, creative, data analytics and web development have been working hard on developing a package to help retailers get back on their feet.

MD Mike Anderson said “As people start to head back into store it will be more important than ever for retailers to really engage with their customers and encourage them to shop again and more often. Although online shopping has seen a significant rise during lockdown, the experience of shopping in-store is like no other. We all still like to touch, feel and see products before we buy and after a significant amount of time not able to go shopping, many will undoubtedly be enthusiastic to head back into stores.

We think the end of lockdown could actually be a great opportunity for store based retailers, but we also recognise this has been an incredibly tough and difficult period for many. That’s why we wanted to lend our support to retailers within our local area to help them get on their feet with a package that will help them to engage with customers and get them to shop again – all in a Covid-19 safe way.”

Redfish Group, who are based at Waffle 21 in Beverley, have over 18 years’ experience working with retailers to grow their businesses, including clients such as Next, Littlewoods and Holland and Barrett.

For local Retailers to take advantage of this initiative and receive the free marketing support they should call 01482 871846 or email info@redfishgroup.co.uk