Style File is ultimate guide to city fashion scene

Sharon Acklam (right), manager of the Hugh Rice store in St Stephen’s, shows off the Style File with (from left) Jim Harris, Mike Rice and Kathryn Shillito.

BIG brands and some best-kept style secrets have been brought together to create the ultimate guide to fashion and beauty in Hull city centre.

The Style File has been produced by HullBID with sponsorship from businesses including Hugh Rice Jewellers and St Stephen’s Shopping Centre. Promoted as a “beauty bible and the “go-to guide for top-to-toe gorgeousness”, it takes shoppers on a tour of the city centre’s diverse and cutting-edge scene.

HullBID is working with city hotels, the businesses featured and other private and public organisations to display the brochure ensuring it gets maximum readership.

The bright and easy-to-navigate design organises retailers into categories of fashion, footwear, beauty, jewellery and others – the accessories and services which help to complete a great look.

Imaginative use of symbols shows at a glance which retailers are right for menswear, womenswear and children’s clothes. A key also indicates the array of local independent operators working to bring a touch of Hullness to the High Street, as well as those in the vibrant vintage sector.

Mike Rice, Chairman of Hugh Rice, said: “It is really important for businesses to connect with people who are visiting Hull whether they are here for business or, increasingly, for leisure.

“We sponsored the Style File to promote our business and also to promote the city centre. We are delighted with the way that City of Culture has started, with the redevelopment of the city centre. It seems to be the perfect storm to carry on the optimistic mood and translate that into the feelgood factor with sales.”

Kathryn Shillito, HullBID City Centre Manager, said the Style File will be followed by a HullBID app which is being developed now by Bunjee, based at C4Di, and will provide users with the latest information on city centre businesses in a wide range of sectors.

She added: “The Style File is the perfect way to showcase the city centre’s fashion and beauty scene, providing visitors to the city centre with locations, contact details and information on the array of products and services on offer.

“It brings together big businesses and local independents and demonstrates great variety, quality and creativity. The Style File is just one of a series of services and activities organised by HullBID to promote the city centre and attract more people, and feedback from retailers and their customers has been very positive.”