Travel firm's rebrand combines old values with a vision of the future

Going places - some of the Good Travel Management team.

GOOD Travel Management (part of the John Good Group) is no stranger to change. Established as ‘Good Travel’ in the late 1800s they are currently the longest serving IATA travel agency in the UK.

The company has clocked up more than 120 years’ industry expertise which includes membership with the world’s largest single-brand travel franchise, UNIGLOBE. GTM have seen its industry expand through the introduction of air travel, package holidays and, more recently, corporate travel.

Managing Director Kevin Harrison, said: “The new logo and branding has been designed to represent the ambition and development of the business. By introducing more and more technology led solutions, such as online booking tools, apps and payment processes, we’re setting our stall out as a leading national travel management company, therefore, our branding and new website had to reflect this.”

Having worked for Good Travel Management for over 10 years, Mr Harrison has witnessed the development and change of the organisation first-hand. 2011 saw the company branch out into the Midlands and expand its services. A year later, the opening of a Leeds office and acquisition of Regent Travel in Stockport introduced new business opportunities across the north. Since then, Good Travel Management has relocated to new offices on the impressive Bridgehead Business Park in Hessle, East Yorkshire.

Mr Harrison added: “The company has gone from strength to strength, particularly over the last decade. In 2005 we saw sales of £1.6-million. Compare that to a turnover of £18-million in 2015 and it clearly demonstrates how we’ve expanded our business dramatically. We are moving in an exciting direction which is why we felt a new brand change would complement what we’ve already achieved, as well as propelling us forward.”

Good Travel Management have set ambitious growth targets to achieve a £50-million turnover. Mr Harrison is hoping that the new look image, the appointments of David North and Julie Ornsby to the board of directors, their recent membership of The Guild of Travel Management Companies, and their traditional values of old, will help to cement the business as “the thought leaders in the corporate travel sector by constantly improving and adapting to new changes, challenges and technologies”.

The unveiling of the new brand and its visions were showcased at a launch event to employees and key partners in York.